E-mail Marketing: Kodak Measures Multichannel Impact

Jupiter Research Corporation
February 20, 2003
4 Pages - SKU: JUPT894108
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E-mail Marketing: Kodak Measures Multichannel Impact

 
While many online marketers view retention e-mail as a cost-effective driver of online transactions, few quantify its effect on off-line transactions.

Key Questions

  • How can marketers quantify Internet-impacted off-line transactions?
  • How can marketers optimize the multichannel impact of e-mail?
  • Lead Analyst: Rudy Grahn
  • Contributing Analyst: Jared Blank


 

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