E-mail Marketing: Creating an Organization that Optimizes Customer Contacts


April 24, 2003
3 Pages - SKU: JUPT912192
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E-mail Marketing: Creating an Organization that Optimizes Customer Contacts

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Marketers who do not specialize in e-mail marketing believe the medium allows for infinite communications with customers.
Key Questions
How should a company determine the optimal frequency for e-mailing consumers?
How should a company ensure consumers are not overmailed?
Should a company assign a single employee to oversee e-mail marketing decisions?
Lead Analyst: Jared Blank
Contributing Analyst: David Card



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