According to a recent JupiterResearch survey, 16 percent of consumers formed negative opinions because of e-mail newsletters or promotions they received, impacting relevance and creative aspects of e-mail campaigns.
|
- Key Question - Which e-mail content best practices should marketers adopt?
- Key Question - In addition to relevance, to which creative elements will consumers likely respond?
- Key Question - Which demographic differences exist among consumers regarding their response behavior to e-mail creative elements?
Share this report
Other tasks Related Markets Email Marketing Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
