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E-mail Marketing Best Practices

Jupiter Research Corporation
August 19, 2004
4 Pages - SKU: JUPT1068494

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The Can-Spam Act, ISP white lists, and e-mail bonding all complicate the arena of e-mail marketing for online retailers and potentially reduce the number of valuable e-mail addresses with which they can communicate. Retailers are challenged to manage their lists in more detail as retaining online customers becomes more elusive.

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