Configuring vehicles is one of the activities most frequently conducted by online automotive researchers. Therefore, it is important to introduce the right set of functions in vehicle configurators to make a powerful impact on consumers' purchase decisions.
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- Key Question - Which online automotive researchers use configurators?
- Key Question - What impact does configuring vehicles have on online automotive researchers?
- Key Question - What can online automotive marketers do to increase the influence of configurators on consumers' vehicle purchase decisions?
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