| As online consumers' use of widgets grows, travel social marketers should consider experimenting with travel applications on social networking Web sites.
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As online consumers' use of widgets grows, travel social marketers should consider experimenting with travel applications on social networking Web sites.
Key Question - What types of information are social network members sharing via the Internet?
Key Question - Which demographics find widgets most appealing, and how frequently do the members of these groups travel?
Key Question - What are the potential benefits of distributing widgets in the online travel industry?
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