Making Tough Marketing Infrastructure Spending Decisions Easier

Jupiter Research Corporation
September 17, 2001
5 Pages - SKU: JUPT750262
License type:
Countries covered: United States

Making Tough Marketing Infrastructure Spending Decisions Easier

 
Marketing departments are encountering dramatic staffing and budgetary cuts as business slows. Asked to do more with less, managers believe that Internet technologies will help them improve marketing efficiency and effectiveness; however, the range of needs makes evaluating the alternatives more difficult than it should be.


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