Online shopping continues to grow among teens (ages 13 to 17), as it does across all age groups. Retailers must understand the characteristics and behaviors of teen shoppers to catch them as they begin making their first independent online purchases.
Key Question - How much do teens buy online?
Key Question - Are more teens making independent purchases online than have done so in prior years?
Key Question - How much do teens trust consumer- and expert-created content when researching products or purchases?
