Style.com Weaves Effective Balance of Off-line Brands and Online Immediacy

Jupiter Research Corporation
August 22, 2001
3 Pages - SKU: JUPT750046
License type:
Countries covered: United States, Europe

Style.com Weaves Effective Balance of Off-line Brands and Online Immediacy

 
Style.com was built to showcase and extend Vogue's and W's brands and authoritative voices online by serving as a resource for information about, and photographs of, designers, events, models and celebrities. CondéNet asserts that readers use fashion magazines as buying guides, and hopes that incorporating a shopping section on Style.com will close the gap that exists off-line between magazine reading and the actual buying of products.


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