Streaming Audio Advertising - Forget Eyeballs, Prepare for Eardrums

Jupiter Research Corporation
January 31, 2001
4 Pages - SKU: JUPT689244
License type:
Streaming Audio Advertising - Forget Eyeballs, Prepare for Eardrums

 
Advertisers are perpetually searching for cost-effective methods of reaching consumers. Confronting an unprecedented array of media options, media planners are under pressure to distinguish measurable investments in new media forms from flashy new technology.