E-mail delivery continues to be a costly nuance for e-mail marketers, particularly for smaller companies, 50 percent of which cite deliverability as their top e-mail marketing challenge.
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- Key Question - Which tactics are marketers using to improve deliverability?
- Key Question - Of the delivery tactics that marketers are currently employing, which are currently the most successful?
- Key Question - What is the outlook for paid accreditation and reputation services?
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