Small businesses comprise an important segment of the online shopping population. Yet, little is known about their online shopping behavior and how it differs from that of consumers.
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- 1 - Executive Summary
- 2 - Landscape - Most Small-Business Online Shopping Is Driven by Either Relationship or Comparison
- 3 - Outlook - Comparison Shopping Will Exert a Growing Influence on How Small Businesses Shop Online
- 4 - Mandate - Prioritize Tactics to Meet Both the Comparison and Relationship Needs of Small-Business Customers
- 5 - Case Study - Dell Simplifies Small-Business Technology Purchases Through Interactive Product Advisor
- 6 - Case Study - Intuit Uses the Web to Influence the Influencers
- 7 - Report Methodology
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