Marketersespecially those planning to invest a significant amount in search marketingare confused about selecting from an increasing number of search agencies.
1 - Executive Summary
2 - Landscape - Marketers Diversify and Intensify Use of Search Agencies, and Three-fourths Are Dissatisfied with Current Agencies
3 - Outlook - Agencies Will Sustain Profitable Percentage-of-Spending Model, While Performance-Oriented Models Will Remain Small
4 - Mandate - Effective Campaign and Conversion Tracking Essential to Agency Selection and Satisfaction