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Both Kick and Savage Beast Technologies are intelligently positioning their technologies as components of broader services that help music labels, radio stations, subscription services, and online or off-line retailers demonstrably increase sales and better apportion resources. The central focus of these services should be on facilitating the collection and useful application of consumer usage and psychographic data. The key is to give consumer-facing sites the greatest ability to leverage their own consumer data for marketing, programming, and research.
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