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SalesMountain.com's Experiments in Promotions Address Consumers but Leave Manufacturers on Sidelines

Jupiter Research Corporation
February 14, 2001
2 Pages - SKU: JUPT691035

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SalesMountain.com's Experiments in Promotions Address Consumers but Leave Manufacturers on Sidelines

SalesMountain.com is a consumer-facing, merchant-oriented online aggregator of sales and coupons. SalesMountain.com partners with Val-Pak, Save.com, and Eversave to offer coupons to consumers. SalesMountain.com has also recently partnered with wireless carriers Verizon, Sprint PCS, and AT&T, and with third party wireless ad serving network Windwire, to deliver sales information to users on their cell phones and PDAs.

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