Despite the spam and irrelevant messages cluttering the e-mail marketing channel, more businesses are turning to e-mail marketing as an effective and efficient acquisition and retention tactic.
Key Question - How much will businesses spend on e-mail marketing over the next five years?
Key Question - How concerned should business-to-business (B-to-B) marketers be about the e-mail delivery challenges at business-to-consumer (B-to-C)-oriented ISPs?