Returns: Driving Incremental Sales via Convenient Product Returns


August 19, 2002
4 Pages - SKU: JUPT803426
License type:
Countries covered: United States

Returns: Driving Incremental Sales via Convenient Product Returns

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Consumers consistently report that, second only to shipping and handling charges, concern over the ability to return merchandise is the top inhibitor to online purchase. However, even online retailers with strong return policies rarely capitalize on what could be a substantial advantage.



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