Retail Marketing: Using eBay for Customer Acquisition and Increased Margin Opportunities

Jupiter Research Corporation
July 13, 2004
4 Pages - SKU: JUPT1068557
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Retail Marketing: Using eBay for Customer Acquisition and Increased Margin Opportunities

 
The growth of eBay as a major consumer destination for researching and purchasing products may offer retailers and marketers a new avenue to capture customers, gain margin, and move inventory.


 

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