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Retail Marketing
Jupiter Research Corporation
June 7, 2008
17 Pages
- SKU: JUPT1900857
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Abstract
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As the groundswell of environmental concern overtakes US consumers, online retailers are trying to understand how to reach eco-minded users.
As the groundswell of environmental concern overtakes US consumers, online retailers are trying to understand how to reach eco-minded users.
Key Question - What characteristics do green online buyers share?
Key Question - How much do green online buyers spend?
Key Question - How can online retailers engage green buyers most effectively?
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