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Promotional E-mail
Jupiter Research Corporation
April 28, 2005
4 Pages
- SKU: JUPT1603292
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Online retailers' promotional e-mail is not reaching its potential for driving sales.
Key Question - How effective is promotional e-mail in motivating online and off-line purchase?
Key Question - What are the key influencers of promotional e-mail that inspire purchase?
Key Question - How effective is promotional e-mail in motivating purchase of previously unconsidered products?
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