Because of lack of performance insight related to transactional e-mail (e.g., order confirmations, billing statements), e-mail service providers (ESPs) are launching product offerings to maximize delivery and performance of this untapped e-mail stream.
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- Key Question - What is market demand for outsourcing transactional e-mail messages?
- Key Question - Which benefits should marketers consider when outsourcing transactional e-mail?
- Key Question - What lift, if any, can companies expect by outsourcing transactional e-mail?
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