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Online Health Behavior
Jupiter Research Corporation
May 7, 2008
4 Pages
- SKU: JUPT1900944
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Abstract
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Some health marketers and product developers are unsure about assumptions they should make regarding age and online behavior.
Some health marketers and product developers are unsure about assumptions they should make regarding age and online behavior.
Key Question - How does age impact online health behavior?
Key Question - How does search behavior and adoption of emerging media vary by age?
Key Question - Which strategies and tactics should health stakeholders adopt to reach different age groups online?
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