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Online Branding Tactician’s Guide: Optimization Becomes Critical

Jupiter Research Corporation
April 8, 2004
23 Pages - SKU: JUPT1065654

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Online Branding Tactician’s Guide: Optimization Becomes Critical

Branding campaigns will become a major driver of online advertising growth over the next five years. Online branding is an ongoing data-driven management process focused on optimization, and not merely a copy of off-line branding. Marketers that understand this quality will find the greatest return on their investment.

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