Online Automotive Purchase Funnel: Influencing Consumer Decisions

Jupiter Research Corporation
August 6, 2003
6 Pages - SKU: JUPT949224
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Online Automotive Purchase Funnel: Influencing Consumer Decisions

 
Fifty-seven percent of automotive consumers used the Internet to research a vehicle purchase in 2002, but only 17 percent of all new car decisions were influenced by Internet research.
Key Questions
What percentage of automotive consumers use the Internet for research?
Are automotive consumers influenced by the research they do online?
What can online sites do to increase the level of influence they have on consumer decision making?
Lead Analyst: Julie Ask
Contributing Analysts: Zori Bayriamova, Michael Gartenberg, Corina Matiesanu


 

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