Online Automotive Classifieds: Converting Browsers to Buyers

Jupiter Research Corporation
August 7, 2003
6 Pages - SKU: JUPT949222
License type:
Online Automotive Classifieds: Converting Browsers to Buyers

 
Of the around 40 million used cars sold in the US per year, about one-third are researched online, but less than four percent of total classifieds dollars were spent online in 2002.
Key Questions
What role does the Internet play in the used-car-buying process?
How large will the online automotive classifieds market be in 2008?
What can automotive classifieds Web sites do to stimulate growth of the market and increase their own share of it?
Lead Analyst: Belis Aksoy
Contributing Analysts: Julie Ask, Zori Bayriamova, Michael Gartenberg, Corina Matiesanu, Andrew Peach