Online Advertising


February 8, 2002
21 Pages - SKU: JUPT750801
License type:
Countries covered: Spain

Online Advertising

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Traditional brands have taken their first steps into online advertising, but Spain remains a nascent market, compared with other European online ad markets. Media sellers must gain advertisers’ confidence early on, by showing them the potential of the Internet as an interactive marketing tool and by improving service. Advertisers must broaden their understanding of online success, including use of measurement tools that go beyond the click.



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