| Various mobile TV offerings—Swisscom's digital video broadcasting for handhelds (DVB-H) and Vodafone Germany's DVB for terrestrial (DVB-T)—will launch around the UEFA soccer cup. These launches will again raise debate and expectations regarding live TV.
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Various mobile TV offerings—Swisscom's digital video broadcasting for handhelds (DVB-H) and Vodafone Germany's DVB for terrestrial (DVB-T)—will launch around the UEFA soccer cup. These launches will again raise debate and expectations regarding live TV.- Key Question - How successful are mobile video and TV offerings in Europe?
- Key Question - How should companies position mobile video on demand (VOD) alongside live TV offerings?
- Key Question - How quickly will the market develop?
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