US Mobile Marketing Forecast, 2006 to 2011


October 20, 2006
28 Pages - SKU: JUPT1601924
License type:
Countries covered: United States

With a 76 percent penetration rate in the US, cell phones are nearly ubiquitous, offering marketers a highly personalized platform for targeting consumers. Total advertiser spend on mobile messaging and display ads will grow from $1.4 billion in 2006 to $2.9 billion in 2011.



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