MMS Advertising: Adopt Tactics as Consumer Behavior EvolvesJupiter Research CorporationDecember 12, 2002 5 Pages - SKU: JUPT867538 |
Countries covered: Europe
European consumers are being barraged with promotions for multimedia messaging service (MMS) devices. Advertisers are attracted to the creative abilities of MMS, but are concerned about the small reach it currently affords. Key Questions
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