The Limits of Paid Search

Jupiter Research Corporation
October 6, 2003
4 Pages - SKU: JUPT949260
License type:
The Limits of Paid Search

 
Industry enthusiasm around paid search is dangerously bubble-like. Jupiter believes the greatest inhibitors of long-term growth are endemic to the industry and have gone largely unexamined.
Key Questions
Which are limitations of the paid search market?
Lead Analyst: Matthew Berk
Contributing Analysts: David Card, Gary Stein