Jupiter Consumer Survey Report, Retail 2002 Redefining the Online Retail Consumer


July 26, 2002
26 Pages - SKU: JUPT799366
License type:
Countries covered: United States

Jupiter Consumer Survey Report, Retail 2002 Redefining the Online Retail Consumer

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Traditionally, analysis of shopping behavior online has focused on the behavioral dynamics of browsers (those who research but do not purchase online) and buyers (those who purchase online). Drawing upon data from the annual Jupiter Consumer Survey, conducted in March 2002, this report examines the segment of the online shopping population that purchases across channels of the same retailer. It challenges the assumption that these active multichannel shoppers are inherently more valuable to retailers than other online buyers.



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