Jupiter Consumer Survey Report: Media Behavior Among Online Teens

Jupiter Research Corporation
February 24, 2003
7 Pages - SKU: JUPT894110
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Jupiter Consumer Survey Report: Media Behavior Among Online Teens

 
According to the results of a recent Jupiter Consumer Survey, most online teenagers ages 13 to 17 have been online for between two and five years, making them veteran users. They spend an average of 10 hours per week online -a little less time than they spend listening to the radio or watching TV.

Key Questions

  • What do teen media fans do online?
  • How many hours are teens spending with various media?
  • Which media habits translate and/or migrate online?
  • Lead Analyst: Stacey Herron
  • Contributing Analysts: David Card, Corina Matiesanu