Jupiter Consumer Survey


September 30, 2002
18 Pages - SKU: JUPT819082
License type:
Countries covered: United States

Jupiter Consumer Survey

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Lacking a galvanizing application, such as online trading in the brokerage sector, banks will drive consumer adoption by deepening the functionality of existing applications and automating manual processes. Consumers eschew the Web channel when applications involve off-line steps, as for most lending and insurance products. Most relationships are driven by checking accounts; online banks must curb their expectations for selling loans and insurance online.



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