Interactive Advertising On Post-PC Platforms - Emphasizing Modal Marketing

Jupiter Research Corporation
January 22, 2001
45 Pages - SKU: JUPT689237
License type:
Countries covered: United States

Interactive Advertising On Post-PC Platforms - Emphasizing Modal Marketing

 
Advertisers must regard post-PC platforms in the US primarily as modal targets: Collections of individuals with similar behaviors and attitudes that stem from their manner of use of any given Internet-enabled device. As the demographics of post-PC audiences evolve, modal targets will function better than traditional identifiers such as age and gender will, to guide marketing decisions and help marketers avoid errors of scope when designing campaigns.


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