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Incentive Marketing
Jupiter Research Corporation
May 30, 2008
5 Pages
- SKU: JUPT1900881
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US $7500 Global Site License
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Marketers are looking to sweepstakes and coupons to engage audiences and drive brand loyalty, but dealaholics threaten to devalue these tactics.
Marketers are looking to sweepstakes and coupons to engage audiences and drive brand loyalty, but dealaholics threaten to devalue these tactics.
Key Question - How do consumers respond to online incentives?
Key Question - How can incentive marketers encourage good consumer behavior while avoiding dealaholics?
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