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Hotel E-mail Marketing
Jupiter Research Corporation
December 13, 2006
4 Pages
- SKU: JUPT1601735
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As online hotel bookings increase, many hotel marketers are overlooking the customer service and up-sell potential of pre-arrival guest e-mail.
Key Question - How desirable is pre-arrival hotel e-mail to online hotel guests?
Key Question - What information are online hotel guests seeking in pre-arrival e-mail?
Key Question - To what extent should hotels offer information and up-sells in pre-arrival guest e-mail?
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