| Gift card sales continue to increase during the holiday season (November and December), and retailers are trying to understand the sales opportunity this trend represents.
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Gift card sales continue to increase during the holiday season (November and December), and retailers are trying to understand the sales opportunity this trend represents.- Key Question - Who are the most likely recipients of gift cards during the holiday season?
- Key Question - When do recipients redeem their gift cards, and how much do they spend over the face value of the card?
- Key Question - How can retailers maximize their opportunity for incremental sales from gift cards?
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