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In-Game Advertising
Jupiter Research Corporation
October 10, 2007
SKU: JUPT1671619
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JupiterResearch believes that several factors should increase the reach of in-gaming advertising with the start of a new console cycle.
JupiterResearch believes that several factors should increase the reach of in-gaming advertising with the start of a new console cycle.
Key Question - How do the demographic profiles of both casual gamers and PC and console gamers compare?
Key Question - How should advertisers work with in-game advertising networks?
Key Question - What are the catalysts that indicate the reach of in-gaming advertising should increase over the course of the next console cycle?
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