The market for global positioning systems (GPS) is growing, demonstrated by Garmin's investment in ad space during the 2007 Super Bowl. However, vendor expectations should be tempered. Consumer interest shows products are still niche, and industry changes must occur to see significant changes in uptake.
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- Key Question - How many online consumers own GPS devices?
- Key Question - Where do consumers prefer to access GPS?
- Key Question - What can vendors do to increase market share?
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