US Market Forecast: iTV Advertising and Commerce, 2003-2007

Jupiter Research Corporation
April 29, 2003
21 Pages - SKU: JUPT912244
License type:
Countries covered: United States

US Market Forecast: iTV Advertising and Commerce, 2003-2007

 
By 2007, the iTV commerce and advertising markets will grow to $2.1 billion and $2.3 billion, respectively. The iTV platform in the US now allows merchants and advertisers to deliver iTV services across cable and satellite platforms. An increase in the number of home shopping networks that offer transaction functionality, coupled with the growth of iTV malls from operators, will help drive growth of commerce. Also, advertising will experience legitimization through the integration of interactive and traditional advertising sales forces on Madison Avenue and within broadcast and cable networks.
Lead Analyst: Lydia Loizides
Contributing Analyst: Michael Gartenberg


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