European Consumer Segmentation

Jupiter Research Corporation
May 23, 2008
4 Pages - SKU: JUPT1900893
License type:
Countries covered: Europe

JupiterResearch segmented the European online audience to better understand the way in which consumers use the Internet and how their usage may be mapped against demographic and digital sophistication variables. Four key groups were defined based on the amount of time consumers spent online, their participation in online media, and the utility activities they conducted.


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