Newly Emerged Advertising Tactics and Technologies

Jupiter Research Corporation
October 27, 2005
4 Pages - SKU: JUPT1602806
License type:
Aware there are not only 195 million wireless subscribers but also 19 million Internet users who both create content online and visit automotive Web sites monthly or more frequently, automotive advertisers are evaluating emerging tactics such as mobile marketing and sponsored Web logs (blogs) or podcasts.