Effective Knowledge Management - Identifying Experts, Not Storing Knowledge, Empowers Marketing Professionals

Jupiter Research Corporation
June 11, 2001
4 Pages - SKU: JUPT696768
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Effective Knowledge Management - Identifying Experts, Not Storing Knowledge, Empowers Marketing Professionals

 
The problem with most knowledge management initiatives is that they seek to improve the effectiveness of an entire marketing department rather than that of individual employees. The goal should be to help knowledge seekers do their existing jobs exactly as they do today, but with slightly greater ease.


 

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