Effective Brand Advertising Online

Jupiter Research Corporation
August 29, 2001
30 Pages - SKU: JUPT750074
License type:
Countries covered: Europe

Effective Brand Advertising Online

 
From a mass-marketing perspective, Internet flaws such as fragmented reach are inhibiting traditional brands from advertising online. Yet an anticipated massive increase in consumers’ use of the Internet in coming years will force advertisers online. Advertisers should apply a targeted-marketing model better suited to the dynamics of the Internet than the mass-marketing model that most are using currently.


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