Consumer E-mail: Assessing Feature Demand


July 17, 2003
6 Pages - SKU: JUPT929887
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Consumer E-mail: Assessing Feature Demand

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E-mail remains the leading activity for online adults, with over 90 percent reporting they use it monthly. At the same time, unsolicited spam is a huge consumer annoyance.
Key Questions
How do consumers use e-mail?
Which features do consumers want from e-mail?
Lead Analyst: David Card
Contributing Analyst: Corina Matiesanu



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