Consumer Survey Report: Banking & Lending, 2003

Jupiter Research Corporation
August 31, 2003
20 Pages - SKU: JUPT949172
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Consumer Survey Report: Banking & Lending, 2003

 
Online banking activities continue to gain acceptance among the broader Internet audience. The number of financial products an individual owns is a key indicator of online banking likelihood and frequency: Those who own 11 or more show "power user" tendencies. Fifty-eight percent of respondents indicated that time savings, or convenience, was a reason they started to bank online. However, ATMs and branches are considered satisfactory banking channels by many customers, and security concerns continue to deter many consumers from adopting online banking.
Lead Analyst: Raj Dhinsa
Contributing Analysts: Zori Bayriamova, Corina Matiesanu, David Schatsky