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The Connected Click-Through
Jupiter Research Corporation
October 23, 2006
4 Pages
- SKU: JUPT1601906
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US $750 Online Download
US $7500 Global Site License
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Abstract
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A large return on investment (ROI) exists for e-mail marketing mailings that leverage Web site behavioral data.
Key Question - What are the greatest challenges of using Web analytics data in e-mail marketing applications?
Key Question - What is the outlook regarding the marriage of Web analytics and e-mail marketing data?
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