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Channel Enablement: Driving Online Transactions Through Resellers

Jupiter Research Corporation
July 26, 2001
5 Pages - SKU: JUPT749902

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Channel Enablement: Driving Online Transactions Through Resellers

Conventional wisdom has held that Internet commerce would render manufacturers’ existing distribution channels obsolete. But those channels continue to serve a vital purpose. Rather than selling direct, most manufacturers need to Internet-enable their existing channel partners to cut costs and maximize revenues.

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