Campaign Analysis and Optimization

Jupiter Research Corporation
April 9, 2002
6 Pages - SKU: JUPT762145
License type:
Table of Contents Search inside this report Related Reports
Campaign Analysis and Optimization

 
As the use of retention-based e-mail programs grows, interactive marketing is being integrated into enterprise-level marketing functions. Companies increasingly depend on retention e-mail programs; therefore, they must institute robust, statistically valid testing practices that maximize both sales and marketing intelligence.


 

Share this report


Other tasks

 
 

Research Assistance

Ask a question
 

Related Markets


eCRM Reports

 
 

Free Alert Me service

Receive bi-weekly email alerts on new market research

Sign Up Today!