CPG Marketing Mix

Jupiter Research Corporation
October 1, 2002
6 Pages - Pub ID: JUPT819084

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Countries covered: United States

Despite the glut of cheap online advertising inventory available, consumer packaged goods companies (CPGs) have yet to move more than a fraction of their advertising to the Web.

How much will CPGs invest in online advertising and marketing over the next five years?
Which CPG categories will expand the share of Web-based marketing in their overall marketing mix?
How much do CPG-specific online advertising dollars contribute to total online ad spending?

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